“Ford and Facebook engineers got together for a 24-hour “hackathon” to explore ways to socially-enable the car through the in-car connectivity system, Ford SYNC. Using both the SYNC AppLink and Facebook sets of APIs, engineers were able to develop a series of ideas for consideration, such as the car automatically “checking in” on Facebook, or the driver being able to listen to a friend’s music stream, or the ability to have the car post driving achievements, such as fuel economy, on the Facebook Wall.”

Read more at Ford Social’s website

“The message is THE MESSAGE.  No matter what media you’re in, think about content.  Content is what matters.” - Amil Gargano

I’m loving Google’s Project Re: Brief.  Here’s another great short documentary installment in the project’s series from director Doug Pray.

Got backseat boredom? DVD players and Game Boys are so five years ago, but a new concept in rear seat entertainment technology that uses the windows themselves could replace squirminess and snoozing with interactive scribbling, sweeping and pinching.

Related ADWEEK article

“Simplicity is the ultimate sophistication.” - Leonardo da Vinci

Definitely on my list of favorite music videos of all time … Bruce Springsteen’s I’m On Fire.